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The Potential Watershed in the Mobile Media Stagnation
it one of the great wonders of the modern media world; why mainstream use of mobile phones for broadcast media consumption has never really been adopted – despite some very good reasons… one; the...
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Darth Vader and The Evolving Ecology of TV
I was shown the above – somewhat delightful – clip at a conference last week. a subsequent forwarding on to a colleague reignited a question I gave pause for thought to a year ago when I asked what...
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Joining up the Dots
it's in the second episode of 'Alias' that JJ Abrams first penned a reference to a random drink called Slusho. the mention – which was to be followed later by cameo in Heroes – was the first of a...
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This Way Up: Packaging to Grow
Packaging is the touch point that reaches every one of a client’s existing customers, who are – as Julian Saunders notes – a client’s most important audience; “The economics of winning a new customer...
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Clive Woodward. Why every client should have one.
“Integrated Communications are like weapons of mass destruction. Everyone knows they exist but no one has ever seen it done” David Jones, writing in Contagious Magazine (Is your work Spongeworthy?)...
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Clients versus Agencies Round One Results: Clients 1 – Agencies 0 … and why...
Clive Woodward … Coach supremo – it will make sense later on (pic via WalesOnline) something of a war or words seems to have broken out on the pages of Adnews of late. on one hand we have David Morgan...
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